What are the essentials of packaging graphic design?

Did you know that good graphic design is the most effective communication tool for reaching your customers? Your product is usually in a fiercely competitive market. How can you stand out from the crowd? How can you catch the consumer’s eye?

It is always preferable to team up with professionals who can help you position your product, as is the case at Produlith&Design, which relies on a team of graphic designers to assist you with your projects. By collaborating with a graphic designer, you will benefit from a thoughtful approach to your packaging, which will have a significant impact on your sales.

Whether for a label or a box, it’s essential to develop an attractive design that will capture consumers’ attention and influence their choice at the time of purchase.

The creative process

When space is limited, designers rely on visual elements to get the right message across. Visual devices range from color, size and shape, to hierarchy and choice of typography.

The graphic designer’s greatest challenge is to find the right balance between the aesthetics of the packaging and the amount of information to be conveyed. It’s therefore important to prioritize the information you want to communicate: it’s best to include only really relevant information, and to highlight it for maximum impact.

At Produlith&Design, our team begins by analyzing the product, the brand and its market. Our designers are then able to create packaging that will hit the bull’s-eye and reach the target clientele. This process involves constant collaboration between designer and customer.

Comply with Canadian standards

Whether in the pharmaceutical, food, or cosmetics sectors, compliance with standards is essential. For example, in the case of food products, the nutritional information table and ingredients must be easily identifiable and comply with government standards. And soon, Health Canada will be adding an additional standard: a table indicating caloric data, sugar, and cholesterol. That’s why it’s so important to work with a company that specializes in packaging solutions.

Don’t hesitate to contact Produlith&Design, our team will be delighted to support you in your creative process. Because every brand has a story to tell!