In this tenth capsule of the PROpulsion series, Senior Graphic Designer Guy Martineau shares his insights on what makes a packaging truly successful. According to Guy, effective packaging must first capture the consumer’s attention, then clearly communicate the product’s features—its technical specifications, purpose, and intended use. Ultimately, the packaging’s primary goal is to drive sales. Guy takes great pride in his work as a graphic designer, especially when customers share that his creations have directly contributed to achieving their sales objectives.