Finishing techniques are essential in printing
Did you know that finishing techniques are not just aesthetic, they play a key role in your brand’s protection, user experience and marketing strategy?
At Produlith, we offer a wide range of carefully selected print finishing options to enhance the aesthetics and finish of your packaging. These finishes, whether applied to cardboard or flexible packaging, also add functional value to products.
Folding cartons
Print finishing is an essential step in the production process, especially for paperboard packaging, which offers numerous finishing options to enhance its appearance and accessibility.
- Hot stamping: Hot stamping is a finish that applies a thin metallic layer to the packaging. This luxurious effect, often gold or silver, adds a sophisticated look, transforming the product into an exceptional tactile experience.
- Braille: The integration of Braille on folding cartons is necessity for many industries, particularly the pharmaceutical sector, to ensure product accessibility. Produlith ensures that the Braille finish complies with regulatory accessibility standards.
- Embossing: This technique creates relief on certain areas of the packaging to attract attention and enhance the tactile experience, offering an enriched sensory experience! Embossing is often used to highlight a logo, motif or text.
- Selective varnish: The targeted application of a varnish plays on contrasts and attracts the consumer’s eye. This technique is often used to create an effect of depth, highlight certain graphic elements or improve the packaging’s resistance to wear and rubbing.
Flexible packaging
Flexible packaging, such as sachets and plastic films, also have a number of finishing options.
- Numbering: Adding a unique number to each package is an essential process for guaranteeing product traceability, particularly in the pharmaceutical industry. This technique makes it possible to create numbered series, reinforcing the exclusive and secure aspect of a product.
- Cold stamping: An alternative to hot stamping, this technique uses an adhesive to attach a metallized foil to the packaging, without the need for heat.
- Selective varnish: As with paperboard packaging, selective varnish is used to play on textural contrasts and highlight specific graphic elements. In flexible packaging, it also enhances resistance to scratches and external aggression, while giving the product a high-end appearance.
- Variable data: This technique enables unique information to be printed on each package, such as serial numbers or personalized promotional messages. Thanks to this personalization, brands can reinforce interaction with consumers by offering exclusive offers, connected experiences or advanced tracking solutions.
Numerous advantages
What’s more, at Produlith, it’s entirely possible to combine multiple finishing techniques in a single project. For example, you can integrate hot stamping, embossing, and Braille into one package to create a solution that’s not only aesthetic and functional, but also cost-effective. Plus, the dies can be reused across multiple print runs, delivering excellent value for money!
Don’t hesitate to contact us, our team will be delighted to support you in your creative process. Because every brand has a story to tell!
