In the nineteenth capsule of the PROpulsion series, senior graphic designer Guy Martineau shares his perspective on creativity as a designer. For Guy, creativity is about rediscovering the pure joy and carefree mindset of a child absorbed in play. It’s that state where you’re fully immersed, having the time of your life, and completely focused on the task at hand. In his work, Guy strives to cultivate this environment to spark imagination and innovation. As Albert Einstein aptly said, “Creativity is intelligence having fun.”